Print Advertisements Marketing Quiz

Shows exactly how the ad will appear in print

• pun

• focal point

• advertising proof

• red

A graphic symbol for company brand or organization

• Advertisement

• Experts

• Headline

• Logotype

Takes the form of images, stock drawings, and photographs.

• clip art

• contrast

• illustration

• expert

Catchy phrase or words that identify a product or company

• copy

• slogan

• logo

• art

Or logotype (logo), is the distinctive identification symbol for a business

• symbol

• type

• advertisement

• signature

Independent businesses that specialize in developing ad campaigns and crafting the ads for clients

• advertising campaign

• comics

• logo

• advertising agencies

The selling message of a written advertisement

• serif

• copy

• paradox

• sans serif

the photograph, drawing, or other graphic elements used in an advertisement.

• illustration

• illusion

• ink

• italic

The phrase or sentence that captures the readers' attention, generates interest, and entices them to read the rest of the ad.

• headline

• print ad

• illustration

• flyer

A sketch that shows the general arrangement and appearance of a finished ad.

• ad layout

• ad display

• advertisement