Mass and Niche Marketing

What is a mass market?

• When a business sells the same products to all customer and markets them in the same way

• When a business sells the same products to all customer and markets them in a different way

• When a business sells different products to all customer and markets them in a different way.

What is niche market?

• A market in which businesses sell to a large customer group with similar needs.

• A market in which businesses sell to a small customer group with specific needs.

• A market in which businesses sell one product to many consumers.

Which of the following is not a niche market product?

• Rolex

• Grab

• Apple

• Dutch Lady

Which of the following is not the characteristic of mass marketing?

• Smaller quantity of goods are produced

• High sales and profit

• Large number of customers

• They are benefited from the economics of scale

Red velvet with sprinkles of coffee powder ice cream flavour is a

• niche market product

• mass market product

• a product of both niche and mass market

Which of the following is NOT an advantage of mass marketing?

• High sales and demand

• Less competition

• Attract more people

Toothpaste is marketed using?

• Niche Market

• Mass Market

Niche marketing has the expectation of attracting many people as possible.

• True

• False

Launching personalised products are an advantage to

• Niche Market

• Mass Market

Vegan cheese is a specialised product sold in market.

Vegan cheese is a

• Mass market

• Niche market