Marketing Vocabulary

particular make of product

• brand

• consumer

• cost

• develop

the person who buys and uses a product or service

• brand

• consumer

• cost

• develop

to estimate the price of making a product

• brand

• consumer

• cost

• develop

to create a new product or improve an existing one

• brand

• consumer

• cost

• develop

marketing through digital devices such as computers and smart phones; includes TV/radio by some definitions - also e-marketing

• digital marketing

• consumer

• cost

• develop

The delivering of products to end-users, incl. advertising, storing etc

• digital marketing

• consumer

• distribution

• develop

The person, customer etc who is the final and actual (or "real") user of a product

• digital marketing

• consumer

• distribution

• end-user

The concept or perception the general public has of a company or product.

• digital marketing

• image

• distribution

• end-user

Small piece of paper, cloth etc on a product giving information about it

• label

• image

• distribution

• end-user

To introduce a new product, with publicity

• label

• launch

• distribution

• end-user