Markets, Target Markets, and Market Segmentation Test

What drives companies to research the precise needs of their discerning customers and to pursue market segmentation?

• robotics

• technology

• competition

• social media

A specific group of people that is most likely to buy your product, that you want to reach by aiming your marketing efforts, is called:

• a demographic segment

• a geographic segment

• a behavioral segment

• a target market

Jimmy’s skateboard shop uses social media ads to appeal to boys, age 13-18. The skateboard shop is using _________ marketing in a certain ___________ segment.

• target and geographic

• mass and demographic

• target and demographic

• target and behavioral

The process of sorting people into groups who share one or more common or similar characteristics, lumped together for target marketing purposes, is called:

• market segmentation

• search engine optimization

• physical and social characteristics

• marketing mix

The Lamar High School STEM class wants to attract more female high school students to the class. Segmenting groups by gender and age, in this case females between the age of 15-18, is an example of:

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

A person or group who is willing and able to spend money to meet unsatisfied wants or needs is called:

• a segmented group

• a behavioral segment

• demographic segment

• a market

Sheila’s Shovel Shop wants to target customers who live in areas where it snows a lot. Segmenting groups based on where someone lives is called:

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

A company making a broad appeal to customers with little regard to specific market groups is:

• pursuing behavioral segmentation

• pursuing a mass marketing strategy

• pursuing psychographic segmentation

• conducting geographic marketing

When PepsiCo makes many variations of refreshments, they are trying to appeal to:

• different market segments

• a marketing mix

• mass marketing shifts

• price elasticities

If a company’s marketing team sorted customers based on lifestyles, interests, and values, they would be using:

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation