market segmentation

market segmentation

9th - 12th Grade

18 Qs

quiz-placeholder

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market segmentation

market segmentation

Assessment

Quiz

Business, Education

9th - 12th Grade

Practice Problem

Hard

Created by

Tracie Crowley

Used 49+ times

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18 questions

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1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Usage (how often they purchase that product)

Demographics

Geographics

Psychographics

Behavioral

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Income Level (of family):

Demographics

Geographic

Psychographic

Bahevioral

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Involves designing products that appeal to most buyers

Market Segmentation

Target Marketing

Mass Marketing

Behavioral

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Based on location

Demographic

Geographic

Psychographic

Behavioral

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Activities, Attitudes, and Values

Demographics

Geographic

Psychographic

Behavioral

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Identifies physical and social characteristics

Demographics

Geographics

Psychographics

Behavioral

7.

FILL IN THE BLANK QUESTION

45 sec • 1 pt

You can’t satisfy your customers if you don’t know ____ they are and what they ___

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