market segmentation
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•18 Qs
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market segmentation
Quiz
•
Business, Education
•
9th - 12th Grade
•
Practice Problem
•
Hard
Tracie Crowley
Used 49+ times
FREE Resource
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18 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Usage (how often they purchase that product)
Demographics
Geographics
Psychographics
Behavioral
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Income Level (of family):
Demographics
Geographic
Psychographic
Bahevioral
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Involves designing products that appeal to most buyers
Market Segmentation
Target Marketing
Mass Marketing
Behavioral
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Based on location
Demographic
Geographic
Psychographic
Behavioral
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Activities, Attitudes, and Values
Demographics
Geographic
Psychographic
Behavioral
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Identifies physical and social characteristics
Demographics
Geographics
Psychographics
Behavioral
7.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
You can’t satisfy your customers if you don’t know ____ they are and what they ___
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