Entrepreneurship II: Objective 4.03 Vocabulary Quiz

The division of a market on the basis of customers’ responses to a product

• Behavioral Segmentation

• Demographic

  Segmentation

• Geographic Segmentation

• Psychographic

A customer or potential customer who purchases goods or services to satisfy personal desires

• Target Market

• Undifferentiated Marketing

• Industrial Market

• Consumer Market

The division of a market on the basis of its physical and social characteristics

• Behavioral Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Psychographic

  Segmentation

The division of a market on the basis of where customers are located

• Demographic Segmentation

• Behavioral Segmentation

• Geographic Segmentation

• Psychographic Segmentation

A head scarf worn in public by some Muslim women; can also be used to describe the Islamic dress code for Muslim women, which requires them to dress modestly in public

• Lifestyle

• Hijab

• Personality

• Socioeconomic Status

A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods

• Industrial Market

• Consumer Market

• Mass Marketing

• Target Market

The way in which people lead their daily lives; determined by their income, interests, and activities

• Lifestyle

• Personality

• Socioeconomic Status

• Demographic Segmentation

A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire

• Market

• Target Market

• Target Marketing

• Industrial Market

One of the groups into which the total market is divided

• Mass Marketing

• Segment Marketing

• Market Segment

• Undifferentiated Marketing

The division of a total market into smaller, more specific groups

• Market Segmentation

• Undifferentiated Marketing

• Segment Marketing

• Mass Marketing