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Product Development & Branding

Authored by KAMERON KALOLO

Business

9th - 12th Grade

Product Development & Branding
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29 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the step of the product development process that involves narrowing down your business ideas?

Idea generation

Screening & evaluation

Business analysis

Test marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which step of the product development process involves creating financial expenses and sale projections for the new product?

Screening & evaluation

Business analysis

Test marketing

Commercialization/introducing the product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a way to perform the customer evaluation step of the product development process?

Look at customer reviews

Create a prototype

This step is not part of the product development process

Create a website for the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a benefit of outsourcing?

Increases efficiency

Reduces labor costs

Reduces risk

All answers are correct

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a name, term, design, symbol, or a combination of these elements that identifies a business, product, or service, and sets it apart from its competitors?

Marketing

Trademark

Brand name

Brand

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a touchpoint?

The "personality" of the brand

How the company distinguishes itself from competitors

Any interaction between the brand and the consumer

The memorable quality of a brand

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Amazon" is the company's...

Brand name

Unique value proposition

Brand

Touchpoint

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