
Social media strategy
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of identifying which objectives to accomplish, deciding how to accomplish those objectives with specific strategies and tactics, implementing the actions that make the plan come to life and measuring how well the plan met the objectives is best known as which of the following?
Concepting
Strategic planning
Positioning
Briefing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following explains the value in strategic planning?
An organisation comes to understand its markets and its competitors.
An organisation becomes aware of the changing marketplace environment.
Organisational partners are better able to communicate and coordinate activities.
All of the previous options
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three phases of social media marketing maturity?
Trial, tribulation and strategic
Trial, transition and strategic
Activation, transition and strategic
Activation, tribulation and strategic
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The trial phase of the social media marketing maturity life cycle is exemplified by which of the following?
Experimenting with cool new social media ways to communicate.
Planning social media marketing activities with clear objectives and metrics.
Integrating social media as a key component of the organisation’s overall marketing plan.
Thinking about social media activities in a more systematic way.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The current problem or opportunity an organisation faces is outlined in which of the following?
A positioning statement
The social media mix
The social media profile
The situation analysis
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following highlights relevant aspects of the firm’s internal and external environment that could affect the organisation’s choices, capabilities and resources?
SWOT analysis
External environment analysis
Internal environment analysis
Situation analysis
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A SWOT analysis is often performed during which section of the strategic plan?
Identifying objectives and setting a budget.
Social media mix
Social media profile
Situation analysis
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