Social media strategy

The process of identifying which objectives to accomplish, deciding how to accomplish those objectives with specific strategies and tactics, implementing the actions that make the plan come to life and measuring how well the plan met the objectives is best known as which of the following?

• Concepting

• Strategic planning

• Positioning

• Briefing

Which of the following explains the value in strategic planning?

• An organisation comes to understand its markets and its competitors.

• An organisation becomes aware of the changing marketplace environment.

• Organisational partners are better able to communicate and coordinate activities.

• All of the previous options

What are the three phases of social media marketing maturity?

• Trial, tribulation and strategic

• Trial, transition and strategic

• Activation, transition and strategic

• Activation, tribulation and strategic

The trial phase of the social media marketing maturity life cycle is exemplified by which of the following?

• Experimenting with cool new social media ways to communicate.

• Planning social media marketing activities with clear objectives and metrics.

• Integrating social media as a key component of the organisation’s overall marketing plan.

• Thinking about social media activities in a more systematic way.

The current problem or opportunity an organisation faces is outlined in which of the following?

• A positioning statement

• The social media mix

• The social media profile

• The situation analysis

Which of the following highlights relevant aspects of the firm’s internal and external environment that could affect the organisation’s choices, capabilities and resources?

• SWOT analysis

• External environment analysis

• Internal environment analysis

• Situation analysis

A SWOT analysis is often performed during which section of the strategic plan?

• Identifying objectives and setting a budget.

• Social media mix

• Social media profile

• Situation analysis

Which part of the SWOT analysis refers to the external environment of the organisation?

• Strengths and threats

• Opportunities and threats

• Strengths and weaknesses

• Weaknesses and opportunities

Which of the following completes the sentence, ‘The ______ is a key aspect of the external environment?

• the organisation’s mission statement

• the social media marketing strategic plan

• the opportunities and threats

• brand’s competition

The social media mix is composed of which of the following?

• Advertising, consumer promotion, personal selling and public relations.

• Direct marketing, word-of-mouth promotion, telemarketing and infomercials.

• Social communities, social publishing, social entertainment and social commerce.

• Product, price, promotion and place.