AGR313_Chapter 4

Listed below can be relatable to market place, except?

• Channel or distribution

• Company activities that make the product available

• Mechanism that move product to customer

• All answers are correct

Tick the 3 types of distribution strategies

• Exclusive distribution

• Selective distribution

• Inclusive distribution

• Intensive distribution

True or false?

Company that apply exclusive distribution normally sells luxury type of product

• True

• False

Tick the correct answer: the reason a company use intensive distribution strategy because:

• The product can widely available

• To increase product awareness

• Can increase sales

• To sustain the high status of the brand

Water and electricity company is under what type of market structure?

• Manolopy

• Perfect competition

• Oligopoly

• Monopolistic competition

Gardenia selects convenience store such as 7 Eleven and Speed Mart to distribute their products. What type of distribution strategy that the Gardenia use?

• Exclusive distribution

• Intensive distribution

• Selective distribution

• Passive distribution