Facteur d'ambiance
Authored by Elodie Lerouge
Business
2nd Grade
Used 22+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
La mise en valeur d'une enseigne dépend de facteur intérieurs et extérieurs
Vrai
Faux
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Les éléments extérieurs de mise en valeur de l'enseigne peuvent être :
Le parking
L'enseigne
La vitrine
Le personnel
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Les facteurs d'ambiance sont destinés à agir sur la perception des consommateurs, en particulier grâce à la stimulation :
de la vue
de l'odorat
du toucher
de l'ouie
du goût
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Les éléments de communication intérieurs peuvent être :
la vitrine
Le mobilier
La signalétique
Le personnel
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Le personnel doit s'assurer des éléments suivants :
la propreté des lieux
le réassort des rayons
le bon accueil de la clientèle
l'étiquetage des produits
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le marketing sensoriel concerne l'utilisation des 5 sens dans les actions marketing
Vrai
Faux
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La signalétique concerne tous les éléments permettant de guider et d'informer le client
Vrai
Faux
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