Promotion Mix Strategies

The consumer promotion technique according to which consumers are asked to draw a lot is called ____________

• Sweepstakes

• Cash refunds

• Cash rebate

• Price packs

The most effective source of advertising is ___________.

• Print media

• Television

• Social media

• Radio

A small amount of product is offered to the customer for trial is called ________

• Product combination

• Sample

• Coupon

• Rebate

Which concept supplements the work of middlemen?

• Advertising

• Sales promotion

• Trade promotion

• Personal selling

A pull sales promotion strategy concentrates on the ___________

• Consumer

• Middlemen

• Producer

• Sales force

The strategy that encourages dealers and distributors to sell a product is known as __________

• Push

• Pull

• Combination

• Sampling