Market Planning Review

Defining and organizing the marketing goals of a company and gathering strategies to achieve them is called:

• A Marketing Mix

• A Marketing Strategy

• Market Organizing

• Market Planning

A written document that acts as a guidebook of marketing activities for the marketing manager is called a:

• Marketing Mix

• Marketing Plan

• Marketing Strategy

• Marketing Tactic

Which of the following is usually included in a marketing plan?

• Financial Projections

• Mission Statement

• Objectives

• Situational Analysis

A company's mission statement should include:

• Purpose

• Values

• Core Goals

• Employees

The S in SWOT analysis stands for:

Openings in the market place, which can be based on market fluctuations and trends, would be categorized under which section of a SWOT analysis?

• Outlooks

• Opportunities

• Sales

• Strengths

The internal factors from a SWOT analysis that affect a company include:

• Strengths

• Weaknessess

• Opportunites

• Threats

Which of the following is a strategic tool used by businesses to discover, evaluate, and track outside factors that can impact their business now and in the future?

• BCG Matrix

• Challenges & Opportunities Matrix

• PEST Analysis

• SWOT Analysis

Which of the following correctly lists the sections of a PEST analysis?

• Political, Economic, Socio-cultural, Technological

• Political, Environmental, Strengths, Technological

• Political, Economic, Strengths, Technological

• Political, Environmental, Socio-cultural, Technological

Which word in the term SMART refers to the idea that managers should develop objectives that have a chance of actually being met:

• Attainable

• Measurable

• Relevant

• Time-bound