BE_Marketing_20221116

Marketing links producers to

• distributors

• retailers

• marketers

• customers

Which of the following is a marketing activity?

• balancing customer needs with wants

• leading a project team

• communicating with customers

• lowering operational expenses

What provides the basis for all marketing goals and actions?

• Pricing

• Planning

• Budgeting

• Retailing

Which of the following influences the process of determining price?

• Customer's perception of value

• Publicity

• Purchase location

• Sales promotion

Which of the following is a method used to communicate with customers?

• Personal selling

• Manufacturing

• Customer orientation

• Marketing concept

In an overall sense, where does marketing occur?

• Wherever advertisements are

• Wherever stores are

• Wherever businesses are

• Wherever customers are

Of the following, which is a durable good?

• Coffee Mug

• Insect Repellent

• Hamburger

• Lip balm

In the marketing concept, whose point of view matters most?

• Seller's

• Buyer's

• Marketer's

• Planner's

According to the marketing concept, which option demonstrates customer orientation?

• Convincing a buyer to buy

• Researching a firm's competitors

• Finding out what a buyer wants

• Advertising the features of a product

According to the marketing concept, keeping company goals in mind means

• making product prices low

• containing marketing costs

• putting marketing second to other company goals

• maintaining the firm's purpose