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CHAPTER 7: Innovation Strategies

Authored by Jade G.

Business

University

Used 3+ times

CHAPTER 7: Innovation Strategies
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It aimed at developing new products, services, and processes.

Entrepreneurial Orientation

 Internal Development

Innovativeness

Intrapreneurship

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Entrepreneurial orientation (EO) is a key concept when executives are crafting strategies in the hopes of doing something new and exploiting opportunities that other organizations can exploit.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is creating a new, untapped market rather than competing with rivals in an existing market.

Footholds

Blue Ocean Strategy

Red Ocean Strategy

Innovation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An innovation that occur when new product or services are developed using new technology that open up new markets.

Incremental Innovation

Disruptive Innovation

Architectural Innovation

Radical Innovation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

These are the consumers who avoid change and do not adopt new technologies until all traditional alternatives are no longer available.

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Chasm is the gap or space between the early adopters and early majority.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Strategic Alliances is a cooperative arrangement that is designed to counter a shared threat or in other case, to deal with a shared opportunity.

TRUE

FALSE

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