2nd Year Business Christmas Revision

Which of the following is not part of the marketing mix?

• Product

• Price

• Place

• Proportion

Carrying out surveys and interviews is know as (a)   research

Which of the following are a part of the Promotional Mix (select 2 answers)

• Price

• Personal Selling

• Cost Plus Pricing

• Advertising

A person who comes up with an idea and takes the risk in setting up a business is called a(n):

• Entrepreneur

• Intrapreneur

• Sole trader

• Owner

The market research where new or original information is collected is called_______ (2 correct answers)

• Desk

• Field

• Primary

• Secondary

Researching magazines or paper is ____________ research (2 answers)

• Field

• Primary

• Desk

• Secondary

Which of the following is not an example of desk research

• Reports and statistics

• Internet

• Market research companies

• Focus groups

The field research technique of interviewing a small number of people who represent a larger target market is referred to

• Sampling

• Focus groups

• Observation

• Surveys

The stage in the product/service development process where the sorting of ideas occurs and the unworkable ideas are dropped is called

• Screening

• Idea generation

• Feasibility

• Test marketing

A (a)   is a sample product or mock-up manufactured on an experimental basis to see if the design idea works and appeals to customers