Unit 3 Knowledge Check Bus. Management 1

Unit 3 Knowledge Check Bus. Management 1

9th - 12th Grade

26 Qs

quiz-placeholder

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Unit 3 Knowledge Check Bus. Management 1

Unit 3 Knowledge Check Bus. Management 1

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Tina Ricks

FREE Resource

26 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many people make the mistake of thinking that customer relationship management refers solely to

people

strategies

processes

technology

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a customer relationship management initiative:

A “frequent shopper” program

New accounting software

Expansion of the product development budget

A new bonus system for the sales staff

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the past, customer relationship management was used mainly as a way to

increase customer loyalty.

track customer information.

assist business decision-making.

help employees perform more efficiently.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers tend to look at a business as a whole despite the number of __________they experience.

feedback surveys

complaints

touchpoints

purchases

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the modern business world, a growing number of interactions between businesses and customers are taking place

online.

through the mail.

over the phone.

in stores.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is no longer a consideration in customers’ buying decisions for many products:

Store location

Customer service

Price

Quality

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Our economy has shifted from a service economy to a(n) __________ economy.

agricultural

manufacturing

experience

entertainment

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