SUPERMARKETing

Which one IS NOT a section in polish supermarket?

• Produce

• Bakery

• Bank

• Pharmacy

How to avoid ATMs?

• Don't look at them!

• Set a budget

• Save money

• Leave your wallet in a car

Why produce section is immediately past the flowers?

• Stores need to communicate to shoppers that produce is fresh or else people won't buy anything

• To get back business lost to convenience stores, supermarkets started adding sections up front for fruits and vegetables

• Fruits get your salivary glands going

• To expose customers to the maximum amount of product on their 'quick trip'

What can you find in the "Grab and Go" section?

• Canned goods

• Dairy products

• Snacks, bottled water

• Meat

Why Health and Beauty section is different?

• It has many lights

• It's in the center

• It's hard to avoid

• It's only for woman

What function is HIDDEN behind Endcap Displays?

• Product manufacturers pay for prominent "endcap" placement to advertise new or popular products.

• These are the most seen places in the supermarket 

• You can take a free sample from there

• Being on display doesn't necessarily mean a discount.

What "Retail-tainment" DOES?

• Those are cooking demonstrations, displays or free samples of a dish, food etc.

• Free-floating displays lining one of the outside walls. 

• Sampling stations that slow you down while also exposing you to new products.

• Lengthening your way to the cash register

What is top shelves role?

• The items there give "tone and texture" to the shelf layout.

• Smaller brands usually don't have the budget to pay for more favorable placement.

• Top shelves include smaller brands, regional brands and gourmet brands. 

• It is the best placement, and the manufacturers have to pay for it

How to avoid kid's eye-level shelves?

• Don't bring children with you

• Tell your parents to take your children

• Leave the children at home

• Cover your children's eyes

Where are you exposed to Impulse Buys?

• Near endcap displays

• Near cash registers

• Everywhere in the store

• Right behind the entrance