S2 Marketing

A brand is a named product that customers see as being different from others.

• True

• False

Why do business use brands?

• To encourage customers to buy their product.

• To create new product

• To build a new business

• To exploit their customers

Information collected about what customers will be likely to buy is called?

• Information Collection

• Market Research

• Research Collection

• Market Collection

2 types of market research are?

• Table Research and Field Research

• Desk Research and Farm Research

• Desk Research and Field Research

A definition of Field Research is

• Research you have to go outside to collect

• Information collected from a field of different people

• New information not collected before

Field Research can be carried out by:

• Surveys

• Website

• Newspaper

Desk Research can be collected from

• Telephone Surveys

• Newspapers and websites

• Questionnaires

The Marketing Mix is another name for?

• 5P's

• Place and Price

• 4P's

• Promotion

The amount of money charged for a product is

• Promotion

• Place

• Price

• Product

The way in which customers find out about a product is

• Price

• Place

• Promotion

• Product