S2 Marketing
Authored by Mrs Urquhart
Business
6th Grade
Used 7+ times
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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A brand is a named product that customers see as being different from others.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do business use brands?
To encourage customers to buy their product.
To create new product
To build a new business
To exploit their customers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Information collected about what customers will be likely to buy is called?
Information Collection
Market Research
Research Collection
Market Collection
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2 types of market research are?
Table Research and Field Research
Desk Research and Farm Research
Desk Research and Field Research
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A definition of Field Research is
Research you have to go outside to collect
Information collected from a field of different people
New information not collected before
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Field Research can be carried out by:
Surveys
Website
Newspaper
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Desk Research can be collected from
Telephone Surveys
Newspapers and websites
Questionnaires
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