Cliona Business Xmas

The process of collecting and analysing information about the target market is called

• Market Segmentation

• Market Analysis

• Market Research

• Market Surveys

Market Research allows Business to

• make marketing decisions.

• identify trends

• find out about target market

• all of the above

Primary research is also known as

• Survey

• Desk Research

• Field Research

• Initial Research

Time consuming and expensive are characteristics of

• All kinds of Research

• Desk Research

• Field Research

• Old Research

Desk Research is also known as

• Internet Searching

• Secondary Research

• Primary Research

• Surveys

Desk Research can be characterised as

• All of the above

• Easy to access

• Cheap

• Out of Date

The Governments largest source of Research is

• Census

• Internet

• Observation

• Focus Groups

CSR stands for

• Corporate Social Rewards

• Corporate Social Responsibility

• Corporate Services Responsibility

• Cultural Social Responsibility

Which words below describe Ethics

• Values

• Trust

• Morals

• All of the above

Encouraging staff to report unethical behaviour they see in the workplace is known as

• None of the above

• Whistle blowing

• Reporting

• Auditing