MPP Module

Advertising has many objectives, which of the following is not one of the objectives:

• Stimulate trial

• Create awareness

• Position product in consumers' minds

• Decrease consumer loyalty

There are ______ methods of setting advertising budgets:

• six

• two

• four

• five

One of the four methods of setting advertising budgets is

Familiar products such as Coca-Cola are more likely to use

• informative advertising

• comparative advertising

• reminder advertising

• reminder advertising

To be successful, an advertisement must

• guarantee the highest quality product

• gain the attention of consumers

• promise the lowest market price

State which budgeting method is used: setting the promotion budget at the level management thinks the company can afford

• affordable method

• percentage of sales method

• competitive parity method

• objective and task method

Sometimes known as Zero-based budgeting.

Setting the promotion budget to match competitors' outlays is which budgeting method

• Affordability

• Competitive parity

• Objective and Task

• Percentage of sales

------ is setting the promotion budget at a percentage of current or forecasted sales or as a percentage of the unit sales price

• competitive parity

• objective and task

• percentage of sales

• affordability