Fall Review Part 1

Which employability skill can be defined as “working with a diverse

group of people to reach a common goal?”

• Leadership

• Networking

• Professionalism

• Teamwork

Meeting new and different people to make connections in your field of study is an example of which employability skill?

• leadership

• networking

• professionalism

• teamwork

What is the definition of marketing?

• selling intangible services

• a collection of goods and services

• something that is sold in the marketplace

• the process of developing, promoting and distributing products

What does a company need to do in order to market a product successfully?

• make sure they have a large inventory of their product

• understand what people want and need to buy

• spend a lot of money on advertising

• hire a sales representative

Which term states that businesses must satisfy the customer’s needs and wants with the right goods at the right time, at the right price, and at the right place?

• Marketing Mix

• Target Marketing

• Marketing Concept

• Market Segmentation

Which utility is illustrated when Kellogg's adds whole grains to

their cereal?

• Form Utility

• Information Utility

• Possession Utility

• Place Utility

What type of utility includes displaying magazines near the checkout counter in the grocery store?

• Form Utility

• Time Utility

• Possession Utility

• Place Utility

When you put the content label on the back of a can of vegetables,

which utility are you using?

• Form Utility

• Information Utility

• Possession Utility

• Place Utility

Which of the following options should be considered when identifying a market?

• only the demographics of the people in the area

• only the psychographics of the people in the area

• all potential customers who may purchase a product or service

• all potential customers who may not purchase a product or service

Marketing a product that appeals to everyone, such as milk, is what type of marketing?

• Focus Marketing

• Mass Marketing

• Profit Marketing

• Target Marketing