Marketing Review

What is marketing?

• All of the following are parts of marketing

• Selling a Product

• Communicating with customers

• Distributing a Product

Who is the focus in the marketing concept?

• The company

• The communications with the customer

• The customer

• The Distributors

What type of product would an event manager market?

• Haircuts

• Coca Cola

• American Red Cross

• Taylor Swift Concerts

Which of the following is NOT a reason that marketing is important

• As a consumer, it is important to know why you are drawn to purchasing certain items

• So as a business you can make a profit and sell more things

• Because with successful marketing you will sell less products

• Understanding marketing can help you be a better employee for a business

Which of the following is not a product that can be marketed?

• Ideas

• Non-Profits

• People

• None of the above

Which of the following is an example of a non-profit that markets to people

• American Eagle

• Supercuts

• Harry Styles concert

• US Army

Which of the following is not an example of a service

• Nike Sneakers

• Haircut

• HVAC

• Electrician Work

What is an example of an idea that could be marketed?

• Click it or Ticket Campaign

• Coca Cola

• Haircut

• Gym Membership

The definition of marketing changes as the world changes

• True

• False

The AMA stands for

• American Marketing Associates

• American Marketing Association

• Artful Marketing Association

• Associates of Marketing in America