The 6 Thinking Hats

78% of SHDR app DAU are pre-park.

• Red hat (Feelings)

• Blue hat (Process)

• Black hat (Cautions)

• White hat (Facts)

The APP infra was adopted from legacy US APP.

• Red hat (Feelings)

• Blue hat (Process)

• Yellow hat (Benefits)

• White hat (Facts)

The APP has unfriendly information structure and confusing user interface.

• Red hat (Feelings)

• Blue hat (Process)

• Yellow hat (Benefits)

• Black hat (Cautions)

Launching seasonal surprise coupon may be a good way to promote new or seasonal products.

• Red hat (Feelings)

• White hat (Facts)

• Yellow hat (Benefits)

• Green hat (Creativity)

“Only Weekday Visit” represents 17% of Crystal Pass Holders.

• Red hat (Feelings)

• White hat (Facts)

• Yellow hat (Benefits)

• Black hat (Cautions)

Guests may not use the coupon since high threshold might be hard to reach.

• Red hat (Feelings)

• Blue hat (Process)

• White hat (Facts)

• Black hat (Cautions)

Why don't we align with LOBs first before jumping into solutions.

• Red hat (Feelings)

• Blue hat (Process)

• White hat (Facts)

• Black hat (Cautions)

It is a very useful feature; a lot of guests have requested for it.

• Red hat (Feelings)

• Blue hat (Process)

• White hat (Facts)

• Black hat (Cautions)

We should prioritize the requirements based on the resource and budget.

• Red hat (Feelings)

• Blue hat (Process)

• White hat (Facts)

• Black hat (Cautions)

We may not have enough lead time to update the latest content to the APP.

• Red hat (Feelings)

• Blue hat (Process)

• White hat (Facts)

• Black hat (Cautions)