Marketing Midterm study guide

The controllable variables the company puts together to satisfy the target market.

• The marketing mix

• Target Market

• Mass marketing

• Promotion

Concerned with the kind of competition in the target market and the cost of the whole marketing mix

• Price

• Place

• Promotion

• Product

Offering a single marketing mix combination to everyone

• The marketing mix

• Target market

• Mass marketing

• Promotion

Concerned with all the decisions involved in getting the right item to the target markets' area such as a store or website

• Price

• Place

• Promotion

• Product

A fairly homogeneous (similar) group of customers to whom a company wishes to appeal

• The marketing mix

• Mass Marketing

• Promotion

• Target Marketing

In order to identify potential competitors, it is important to take the view point of ____ when conducting a competitor analysis

• Brand Managers

• Futurists

• Competitive rivals

• Target Customers

Which of the following is true of the economic environment?

• It can change rapidly

• It is only important in wealthy countries

• It has little effect on what customers buy

• It refers to microeconomic factors

Cutbacks in customer spending and rising inflation are conditions that arise mostly due to factors in the

• Competitive environment

• political environment

• cultural and social environment

• Economic environment

When machines operate like humans with respect to learning and decision making

• Technological analytics

• Artificial intelligence

• Anticipatory Technology

• Predictive analysis

Which of the following is not a variable associated with the cultural and social environment

• Technological innovation

• language

• Education level