Marketing Midterm study guide

Marketing Midterm study guide

11th Grade

10 Qs

quiz-placeholder

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Marketing Midterm study guide

Marketing Midterm study guide

Assessment

Quiz

Business

11th Grade

Easy

Created by

Lindsey Lantis

Used 28+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The controllable variables the company puts together to satisfy the target market.

The marketing mix

Target Market

Mass marketing

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Concerned with the kind of competition in the target market and the cost of the whole marketing mix

Price

Place

Promotion

Product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Offering a single marketing mix combination to everyone

The marketing mix

Target market

Mass marketing

Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Concerned with all the decisions involved in getting the right item to the target markets' area such as a store or website

Price

Place

Promotion

Product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A fairly homogeneous (similar) group of customers to whom a company wishes to appeal

The marketing mix

Mass Marketing

Promotion

Target Marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In order to identify potential competitors, it is important to take the view point of ____ when conducting a competitor analysis

Brand Managers

Futurists

Competitive rivals

Target Customers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is true of the economic environment?

It can change rapidly

It is only important in wealthy countries

It has little effect on what customers buy

It refers to microeconomic factors

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