Evian is a French company that started its business in 1829. From the beginning of its establishment until now, Evian only produces one product which is the Evian mineral water. What type of strategy was implemented by Evian?

• Few needs, many customers

• Few needs, few customers

• Broad needs, few customers

• Broad needs, many customers

ABZ Corporation's top management has set a goal to increase the sales volume by 5% at the end of the first business courter. In order to support this corporate-level goal, all departments in the organization are working hard to align their strategies with the goals. Which of the following statement is NOT the functional-level strategy?

• The HR department needs to hire additional employees

• Marking department needs to advertise the company product to the public actively

• The R&D department needs to introduce new innovations and use technology to speed up the production process

• Purchasing department needs to purchase the expensive raw materials

Cuckoo is a South Korean brand specialising in kitchen appliances and home wellness products. Compared to its competitors, Cuckoo use Dato’ Sri Siti Nurhaliza and Lee Minho as its ambassadors. This is an example of the company.

• Opportunity

• Strength

• Weakness

• Threat

Tesla, an Artificial Intelligence (AI) and autopilot car manufacturing company approach based on advanced AI for vision and planning, supported by efficient use of inference hardware. This uniqueness helps the company to be superior in the industry. Does this scenario represent the company's competitive advantage in terms of?

• Value

• Technology

• Rarity

• Comfortability

During the COVID-19 pandemic, most companies in the tourism and hospitality industry need to reduce the number of employees to sustain their business. What type of corporate strategy is implemented by those companies?

• Growth

• Stability

• Differentiation

• Defensive

Perodua Myvi is a subcompact car which was first produced in 2005. The demand for this model increased over the years, and the third generation of Myvi was launched in 2017. Based on this situation, Perodua Myvi probably falls under what category for the BCG matrix?

• Stars

• Question marks

• Cash cows

• Dogs

Company XYZ launched a new mobile phone, Model X, in 2020. However, in the past two years, mobile phone sales have been very slow, and sales have dropped drastically in the last few months. As the top management at Company XYZ, what action should be taken to deal with this situation?

• Invest more money in the mobile phone

• Stop the production of the mobile phone

• Keep continuing selling the mobile phone as usual

• Hired new workers to make product improvement

Chick Poultry SDN BHD is a poultry company that produces fresh chicken products, frozen products like chicken nuggets, chicken wings and drumettes, and chicken frankfurter. In order to operate the business more effectively, the company purchased a chicken farm which was originally their supplier. What type of diversification strategy was implemented by Chick Poultry SDN BHD?

• Related diversification

• Unrelated diversification

• Vertical Integration

• Differentiation

The power of the internet has enabled customers to be well-informed about the product offering, product prices, promotions and so on. Because of that, the customers are able to choose a good product with better features and a reasonable price range. This scenario is an example of what type of competitive forces?

• Threat of new entrants

• Bargaining power of suppliers

• Bargaining power of buyers

• Threats of substitute products or services

AirAsia began its operation in 1996 with the tagline “Now everyone can fly”. The company implements high aircraft utilization and low cost and focuses on an increased number of flights with fast turnaround times to sustain itself in the industry. What kind of competitive strategies are implemented by AirAsia?

• Differentiation strategy

• Cost-focus strategy

• Focused-Differentiation Strategy

• Cost-Leadership Strategy