Marketing CH23

Which is NOT a trend of marketing practice?

• supplier partnering

• customer partnering

• justifying expenditure

• Monitoring competitors

• None of above

The trend in marketing practice about staying with the most profitable business is referred to ____.

• justifying

• accelerating

• focusing

• reengineering

The trend in marketing practice about responding to customers and environment faster is referred to ____.

• globalizing

• flattening

• empowering

• accelerating

____ marketing requires that everyone in the organization engage in communicating customer value

• Integrated

• Performance

• Relationship

• Internal

For social marketing, CSM refers to ______.

WWF's "colours in extinction" (all colours are disappearing) campaign is an example of cause-related campaign.

• True

• False

Social marketing has 4 main types of campaigns for different objectives, not including:

• cognitive campaign

• value campaign

• action campaign

• product campaign

WWF's "colour in extinction" campaign is an example of action campaign.

• True

• False

If a social marketing campaign seeks to explain the importance of protecting national parks, it is a ____ campaign.

• value

• behavioral

• action

• cognitive

The future of marketing includes all but:

• holistic marketing

• creative marketing

• precision marketing

• mass marketing