Data Analysis

Which of the following cannot be applied to quantitative market research?

• Deals with questions such as how much, how many and how often

• Is based on numerical data and information

• Is based on only using primary research techniques

• Uses hard data and facts to aid statistical analyses

The main purpose of a researcher using qualitative research is to

• Communicate statistical analysis of factual findings

• Formulate organizational decision making

• Gather the views of a small group of people before the mass launch of a product

• Understand the behavior, attitudes and perceptions of selected sample

Questionnaires can be used to collect qualitative and quantitative data

• True

• False

Research carried out via in-depth interviews in order to determine the reasons behind consumers' attitudes and opinions is best described as

• Market research

• Qualitative research

• Quantitative research

• Secondary research

Market research that gathers statistical data is known as

• Desk research

• Field research

• Quantitative research

• Qualitative research

The difference between quantitative and qualitative market research is that

• Only the former method can be statistically analysed

• The former method uses a large sample size

• The former relies on primary research whilst the latter relies on secondary

• The latter method relies on a much larger number of respondents to get a statistically valid set of answers

Why do we use regression analysis?

• to know the known effect of changing one variable to other

• to approximate and characterize data

• to estimate how much Y changes when X changes one unit

• to produce non-quantifiable information

Which type of question is not answered by regression analysis?

• Forecasting an effect

• Thematic analysis

• Causal analysis

• Trend forecasting

Which is part of linear regression analysis formula?

• function

• dependent variable

• error terms

• all is correct

Why do we study quantitative analysis?