Communication

A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called _____.

• Direct Marketing

• Integrated marketing

• Promotionl mix

• Advertising mix

_____ is(are) the goals that advertising must achieve in the total market program.

• Advertising objectives

• Advertising budget

• Advertising strategy

• Advertising campaign

_____ is used heavily when introducing a new product category. The objective is to build primary demand.

• Persuasive Advertising

• Informative Advertising

• Comparative Advertising

• Reminder Advertising

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called _____.

• sales promotion

• public relations

• Advertising

• marketing

-------- includes displays, discounts, coupons, and demonstrations.

• Sales promotion

• Direct marketing

• Affordable method

• Public relations

Some persuasive advertising has become _____, in which a company directly or indirectly compares its brand with one or more other brands.

• informative advertising

• persuasive advertising

• reminder advertising

• comparative advertising

_____ involves two-way, personal communication between salespeople and individual customers—whether face-to-face, by telephone, through video or Web conferences, or by other means.

• Marketing

• Sales promotion

• Personal Selling

• Integrated Marketing Communication

Of the three typical types of sales force structures, which one is often supported by many levels of sales management positions in specific geographical areas?

• Territorial

• Complex

• Customer

• Traditional

Today, most salespeople are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by teaching their customers, assessing their needs, and organizing the company’s efforts to solve customer problems.

• True

• False

Kisok marketing is using information and ordering machines that help customers with their purchjases and give companies valuable information.

• True

• False