MKT410 - CH09 Tutorial

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

• upstream partners

• downstream partners

• distribution partners

• business partners

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

• tiered

• direct

• indirect

• exclusive

At its most basic form, a marketing channel consists of the producer and the ________.

• wholesaler

• retailer

• distributor

• consumer

Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.

• horizontal

• vertical

• multilayered

• intermediaries

A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.

• horizontal

• vertical

• direct

• indirect

A ________ VMS integrates successive stages of production and distribution under single ownership

• administered

• contractual

• corporate

• horizontal

The ________ organization is the most common type of contractual relationship.

• marketing

• kiosk

• franchise

• retail store

In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity

• vertical

• horizontal

• administered

• contractual

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

• decreasing complexity of markets

• decreasing control over the system

• lowering sales and market coverage

• minimizing publicity needs

) ________ occurs when product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

• reintermediation

• disintermediation

• counter mediation

• marketing intermediaries