
MKT410 - CH09 Tutorial
Authored by Geng Kapak
Business
University
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.
upstream partners
downstream partners
distribution partners
business partners
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.
tiered
direct
indirect
exclusive
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At its most basic form, a marketing channel consists of the producer and the ________.
wholesaler
retailer
distributor
consumer
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.
horizontal
vertical
multilayered
intermediaries
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.
horizontal
vertical
direct
indirect
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ________ VMS integrates successive stages of production and distribution under single ownership
administered
contractual
corporate
horizontal
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ________ organization is the most common type of contractual relationship.
marketing
kiosk
franchise
retail store
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