Review BD - Pra UAS

Achieving marketing objectives through

use of electronic communications technology (both internal

and external communication)

• Customer Relationship Management

• Digital Marketing

• Digital Business Strategy

• Digital Business

Content Marketing Matrix for Awareness and Emotional

• Entertain

• Inspire

• Educate

• Convince

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• Nestle

• The Body Shop

• Unilever

• Kraft

Example of Inspire in Content Marketing Matrix

• Celebrity Endorsement

• Press Release

• Quiz/Games

• Tutorial

The four classic marketing

activities of customer relationship

management

• Extent - Retain - Select - Acquire

• Select - Acquire - Retain - Extent

• Product - Price - Place - Promotion

• Sales - Marketing - Finance - Production

Managing process, structural, technical, staff and culture change within

an organization

• CRM

• Digital Marketing

• Change Management

• Digital Business Optimization

Leveraging process technologies to take advantage of digitized content

• digitization

• digitalization

• digital transformation

Success Factor of Change Management

• Leadership Commitment

• Project Management

• Employee Acquisition, Retention

• Employee Turnover

Techniques and

tools for capturing and disseminating

knowledge within an organization

• Change Management

• Digital Business

• Knowledge Management

• CRM

Managing process, structural, technical, staff and culture change within an organization.

• Digital Business Transformation

• Change Management

• Digitalization

• Radical Innovation