Review BD - Pra UAS

Review BD - Pra UAS

University

13 Qs

quiz-placeholder

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Review BD - Pra UAS

Review BD - Pra UAS

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Fiska Kusumawati

Used 4+ times

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13 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Achieving marketing objectives through

use of electronic communications technology (both internal

and external communication)

Customer Relationship Management

Digital Marketing

Digital Business Strategy

Digital Business

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Content Marketing Matrix for Awareness and Emotional

Entertain

Inspire

Educate

Convince

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Bekerja dimana Guest Lecturer kita kemarin?

Nestle

The Body Shop

Unilever

Kraft

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Example of Inspire in Content Marketing Matrix

Celebrity Endorsement

Press Release

Quiz/Games

Tutorial

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The four classic marketing

activities of customer relationship

management

Extent - Retain - Select - Acquire

Select - Acquire - Retain - Extent

Product - Price - Place - Promotion

Sales - Marketing - Finance - Production

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Managing process, structural, technical, staff and culture change within

an organization

CRM

Digital Marketing

Change Management

Digital Business Optimization

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Leveraging process technologies to take advantage of digitized content

digitization

digitalization

digital transformation

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