Marketing Apps review

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

• pricing

• promotion

• financing

• purchasing

In what marketing activity do businesses engage to meet the wants and needs of consumers?

• Product/Service management

• Pricing

• Market planning

• Cost-benefit analysis

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

• Pricing

• Selling

• Promotion

• Purchasing

An effective marketing-information management function enables marketers to

• determine what products customers want.

• select suppliers for products.

• determine the price of a good or service.

• create demand for a good or service.

How does the marketing function of selling benefit society?

• Helps to increase employment

• Determines to whom to sell

• Creates a relationship with customers

• Affects demand for a good or service

Christian is excited to be a part of a new committee at work because he knows he can balance his tasks to achieve his goals. This is an example of how

• time management improves self-confidence.

• it is important to make the most of down time.

• time management minimizes procrastination.

• certain tasks are more important than others.

Beau is really stressed out because he agreed to take on three new clients that he really didn’t have room for. Which time-management principle does he need to learn?

• Don’t bite off more than you can chew

• Divide large projects into smaller parts

• Get enough sleep

• Focus on goals, not on tasks

Which of the following steps in the time-management process comes first:

• Set goals

• Prioritize daily activities

• Identify objectives

• Schedule daily activities

Which of the following items might show up on a daily to-do list:

• Marketing department meeting at 1:30 p.m

• Read 20 articles in BusinessWeek.

• Research at least five career paths.

• Move to New York City.

It’s important to keep your schedule

• on your desk.

• in your briefcase.

• on your kitchen table.

• in one place.