The Market Plan (P4)

Marketing information that already exists is called secondary data. 

• True

• False

The simplest approach to gathering primary information is by developing a questionnaire. 

• True

• False

Information that already exists is called: 

• secondary data.

• primary data.

• marketing data.

• target data.

Observation, interviewing, and focus groups are examples of collecting: 

• marketing data.

• primary data.

• secondary data.

• target data.

The simplest approach to gathering primary information is: 

• interviewing.

• experimentation.

• observation.

• focus groups.