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Business studies - Licensing and Franchising

Authored by Jayden D

Business

11th Grade

Used 2+ times

Business studies - Licensing and Franchising
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is an example of licensing ?

Pepsi

Lulu

Carrefour

KFC

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Franchising is similar to licensing, but it is a term used in connection with the ________

provision of services

provision of goods

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of franchising ?

Subway

Coca-Cola

The Walt Disney Company

Hasbro

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an advantage for the franchisee ?

The franchisee does not own the rights to the franchise logo, slogan, etc.

The franchisee has to pay the franchise a certain percentage of the profits

He does not have to spend his own money on machinery and equipment.

The franchisee has to buy the raw materials and pay the staff with his own money

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is not a disadvantage of licensing ?

The licensee could ruin the brand name and image

Licensors can generate passive revenue from royalties

Licensors lose control over their intellectual property

The licensors have to depend on the skills and resources of the licensee to generate passive revenue

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company uses franchising ?

Starbucks

Burger King

Shake Shack

Warner Bros. Discovery

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of licensing ?

Mattel manufacturing Hot Wheels using its own patented technique.

Mattel allowing a company in Vietnam to manufacture Hot Wheels

Mattel manufacturing Hot Wheels at their own factory

Mattel setting up its own shop in Dubai that sells only Hot Wheels

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