Marketing Apps Review Section 1 & 2

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

• strategies

• responsibilities.

•  

  tactics.

• functions.

Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?

• Market planning

• Selling

• Pricing

•  

  Product/Service management

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of

• marketing-information management.

• product/service management.

• product development.

• market planning.

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

• planning

• promotion

• purchasing

•  

  pricing

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

• Promotion

• Marketing-information management

• Specialty advertising

• Behavioral segmentation

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

• Promotion

• Pricing

• Purchasing

• Selling

An effective marketing-information management function enables marketers to

• create demand for a good or service.

•  

  determine what products customers want.

• select suppliers for products.

• determine the price of a good or service.

Which function of marketing determines how much gross profit a business will make on a good or service?

• Pricing

• Promotion

• Risk management

• Channel management

Which of the following marketing functions enables businesses to have their products in the right place at the right time:

• Promotion

• Channel management

• Selling

• Risk management

How does the marketing function of selling benefit society?

•  

  Helps to increase employment

• Affects demand for a good or service

• Creates a relationship with customers

• Determines to whom to sell