vendre en B TO B
Authored by nelly pradier
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University
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
B TO B SIGNIGIFIE
Business to Bank
Business to Business
Buy to Business
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La vente en B TO B désigne la vente entre
un client final et une entreprise.
deux entreprises
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La double découverte en B to B consiste à découvrir les besoins du client et ceux du client du client.
vrai
faux
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La double argumentation se fait en direction du client et de son responsable des achats
vrai
faux
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les étapes de la vente en B to B sont identiques à celles la vente en B to C.
vrai
faux
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
La vente en B to B
demande une connaissance plus approfondie des clients
est plus courte et plus simple qu’une vente en B to C.
suppose une double argumentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Une négociation en B to B est une négociation
à faible enjeu
à fort enjeu.
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