Quiz 1 - ADS301

Quiz 1 - ADS301

1st Grade

15 Qs

quiz-placeholder

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Quiz 1 - ADS301

Quiz 1 - ADS301

Assessment

Quiz

Business

1st Grade

Practice Problem

Easy

Created by

Nguyễn Minh Quang (FE FPTU HN)

Used 29+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

SEO is:

The practice of improving a websites visibility in search

More of a web developer skill than a marketing one

A specialist field that doesn't need to work with other marketing disciplines

Often a "one and done" strategy

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

How much of a website’s traffic come from the first page of search results?

60%

71%

80%

90%

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is the primary method by which robots (crawlers, spiders) discover new web pages?

Robots follow the path created by websites linking to each other

Webmasters submit their sites to be indexed

Google and other search engines manually add new sites to an index on a regular basis

User queries activate robots and cause them to begin searching the web

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Why do search engines need to adjust their algorithms frequently?

They want to ensure the authority of sites created without a clear SEO strategy.

Search engines face penalties if they do not frequently update their algorithms.

Some webmasters over-optimize a site for a particular algorithm to increase the site's rank despite whether or not it is relevant.

All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices.

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which algorithm update to eliminate sites that had poor quality contents?

Panda

Penguin

Hummingbird and RankBrain

Mobilegeddon

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What does Google's list of SEO best practices offer SEO professionals?

It offers guidelines on how to ensure websites are over-optimized for search

It provides guidelines for deceptive SEO strategies

It offers guidelines on how to ensure websites are optimized for search

It provides guidelines for how to trick search engines into ranking a website first for a particular topic

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What does a persona represent?

A cross-section of the demographic data

Your ideal buyer

Localized phrases used to describe an item like cookie vs. biscuit or soda vs. pop.

Optimized keyword content and phrases

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