Quiz 1 - ADS301

SEO is:

• The practice of improving a websites visibility in search

• More of a web developer skill than a marketing one

• A specialist field that doesn't need to work with other marketing disciplines

• Often a "one and done" strategy

How much of a website’s traffic come from the first page of search results?

• 60%

• 71%

• 80%

• 90%

What is the primary method by which robots (crawlers, spiders) discover new web pages?

• Robots follow the path created by websites linking to each other

• Webmasters submit their sites to be indexed

• Google and other search engines manually add new sites to an index on a regular basis

• User queries activate robots and cause them to begin searching the web

Why do search engines need to adjust their algorithms frequently?

• They want to ensure the authority of sites created without a clear SEO strategy.

• Search engines face penalties if they do not frequently update their algorithms.

• Some webmasters over-optimize a site for a particular algorithm to increase the site's rank despite whether or not it is relevant.

• All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices.

Which algorithm update to eliminate sites that had poor quality contents?

• Panda

• Penguin

• Hummingbird and RankBrain

• Mobilegeddon

What does Google's list of SEO best practices offer SEO professionals?

• It offers guidelines on how to ensure websites are over-optimized for search

• It provides guidelines for deceptive SEO strategies

• It offers guidelines on how to ensure websites are optimized for search

• It provides guidelines for how to trick search engines into ranking a website first for a particular topic

What does a persona represent?

• A cross-section of the demographic data

• Your ideal buyer

• Localized phrases used to describe an item like cookie vs. biscuit or soda vs. pop.

• Optimized keyword content and phrases

Suppose you know your audience is active on Twitter, which of the following would be a good tool to use to gather data?

• SimilarWeb

• AARP Analytics

• Followerwonk

• Alexa

It's really helpful to have a buyer persona in place so you can better understand the user's needs and how they searched the web.

• True

• False

When you're starting out the initial process of building your marketing persona, the best place to start is:

• t​hrough various social media sites

• f​rom your existing customers or users

• t​hrough surveys of new customers

• f​rom new customers or users