Marketing: Chapter 2

Businesses must satisfy customers' needs and wants in order to make a profit, this idea is called ?

• Target Marketing

• The Marketing Concept

• Marketing Mix

• None of these

Customers buy the products. Consumers are those who actually use the products.

• True

• False

Tags

CCSS.RL.11-12.2

CCSS.RL.9-10.2

CCSS.RI.8.2

CCSS.RL.7.1

CCSS.RL.8.1

All potential customers who share common needs and wants, and who have the ability and willingness to buy the product

• Economy

• Marketing Concept

• Consumers

• Market

Focusing all marketing decisions on a very specific group of people who you want to reach

• Marketing Mix

• Market

• Target Marketing

• Customer Profile

The more information you have on a target market, the harder it is to make marketing decisions.

• True

• False

Developing information about people in a target market: age, income level, ethnic background, occupation, attitudes, lifestyle

• Customer Profile

• Marketing Mix

• Marketing Concept

• Target Marketing

The marketing mix consists of how many basic marketing strategies?

• 2

• 3

• 4

• 5

The four basic marketing strategies are product, place, price, and promotion.

• True

• False

The four elements of the marketing mix are all separate and not connected in any way.

• True

• False

Analyzing a market by specific characteristics in order to create a target market is called ?

• Market Concept

• Market Segmentation

• Geographics

• Marketing Mix