Market Plan, Prod Plan, Mix, USP, PLC Test Review

A marketing plan is designed to attract target customers through a set of

• workshops

• strategies

• rules

• mergers and acquisitions

Which of the following is not a common reason for writing a marketing plan:

• To enter a new target market

• To try a new marketing strategy

• To hire a new company president

• To introduce a new product

Marketing plans help marketers understand past decisions and outcomes better so that they can avoid

• repeating past mistakes

• writing new marketing plans

• explaining problems to management

• losing market share

Which of the following is often included in a marketing plan’s situation analysis:

• Performance standards for implementing the plan

• A list of the proposed strategies and programs

• A list of the company’s marketing objectives

• A SWOT analysis chart

A SWOT helps an organization

• develop a full awareness of all the factors involved in making a business decision

• sell its products

• hire a new CEO

• target customers through market research

A SWOT analysis evaluates a company’s

• Strengths, Wins, options, Tasks

• Strength, Weaknesses, Opportunities, Traits

• Strengths, Weaknesses, Opportunities, Threats

• Stars, Question Marks,  Cash Cows, and Dogs

The marketing objectives section of a marketing plan includes information about

• the company’s finances

• the desired target market(s)

• potential issues the marketing team must overcome

• marketing strategies and programs

Where in a marketing plan would a business discuss how it plans to communicate with its customers?

• Marketing objectives

• Situation analysis

• Executive summary

• Marketing strategies and programs

A customer or potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.

• Market

• Market Segment

• Mass Market

The particular group of customers the business seeks to attract.

• market

• target market

• mass market