study

Jacque has developed a machine that will freeze-dry fresh food for long term storage. The machine has many settings and options, depending on the kind of food to be preserved. He wants to teach his customers how to prepare the food for the machine and how to use the machine. What would be the best social media strategy to share this information?

• Post images of the machine on Pinterest and Instagram

• Write out instructions to post on Facebook or LinkedIn

• Ask reviewers to provide instructions on review sites such as Angie's List or Yelp

• Post instructional videos on YouTube

Roger is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post to the site. These policies provide K.J.’s organization with the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information?

• The owner of the site uses the contact information to sell them services from other companies he owns.

• The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events in group activities

• The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

• The legal department sends notices to users who are using this site in appropriately to stop these specific behaviors

Which of the following is a benefit of researching and creating social media personas for business?

• Helps you focus on who your main brand consumer is and seeing your products from their perspective

• Helps you keep the cost of purchasing social media ads to a minimum

• Help you identify problem areas in your campaign during the monitor and adjust phase

• Helps you identify the demographics of your current audience

Martha is the social media risk manager for a large retail shopping service she has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk aware. What tasks should she performed to ensure all departments are performing as expected?

• Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

• Monitor activities for risks, training employees to identify risks and search social media data to support discovery or legal questions.

• Identify control requirements for risk assessment, identify regulatory or financial risks and create reports that assess risks and suggest controls.

• Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.

The local chapter of a labor union is in contract renewal negotiations with a manufacturer. The members of the union are active on social media sites and are complaining about the manufacturer's employment practices. What should the labor union do in order to protect themselves from a possible defamation lawsuit?

• Post comments that correct or argue with their members' opinions and complaints

• Cancel the membership of any person who posts negative comments about the employer

• Require members to accept a privacy policy that prohibits discussion of employment practices outside of contract negotiations

• Deny any knowledge or involvement in members' personal social media postings

Jeff is the social media manager for a company that develops and sells electric guitars. He is running several social media campaigns, each to promote new products or upgrades to existing products. His boss has asked for a report on how their followers have responded to the latest introductions. What kind of report should Jeff provide?

• Community

• Campaign

• Platform

• Executive

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

• A car manufacturer that makes trucks, sedans and hybrids

• A circus performance troupe that travels the country

• A political campaign for mayor of a large city

• A large financial services company providing payroll processing

John works for an event planning company and is creating a curated content article about the 10 best games for breaking the ice at parties. He has found articles on the Internet describing various games which he wants to incorporate into his own content. Which of the following is a best practice for using curated content ethically?

• Create a new title, links to the original sources and add personal editorial comments

• Choose multiple articles, pull snippets from them and use one of the titles from the articles

• Use the full text from two articles, plus snippets from others with links to the original articles’ websites

• Use the images and full text from the longest article, add personal editorial comments and create a new title

Which of the following is a social media optimization technique that can aid in search engine optimization?

• Creating as many posts as possible, regardless of user engagement

• Filling out all social media profiles completely

• Share content from third parties that will engage users

• Make sure all social media posts link back to your company’s website

An company recently released an updated product that corrects the defects of a previous version. Many customers are liking, commenting and sharing the companies post about the new product. What is this activity called?

• Impression

• Engagement

• Exposure

• Reach