Pm quiz l1

New channel distribution, communication medium, & creating a

community around a brand.

part of the brand building and will affect many facets of the product

manager’s job.

effective marketing today requires

sophisticated information managemen

For consumer goods better time for market shares, sales and

distribution. (Eg: Scanner )

⚫ Laptop computer guide transmission of competitor information.

Use of “data mining’ software and traffic data.

Brand is the greatest assets of a company.

⚫ Focus on brand equity.

Involvement in IT partners between manufacturers and sellers both

has equal access to sales and market share data.

The balance power in distribution channels has shifted from the

manufacturer to retailer