Intro to Marketing Review

The process of planning, pricing, promoting, selling and distributing ideas, goods or services to create exchanges that satisfy customers

• Marketing

• Production

• Distribution

• Market

What is the DECA mission?

• DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high school and college around the globe.

• DECA goal is to be the best after school program in the nation.

• All of the above

• None of the above.

When was DECA founded?

• 1946

• 1956

• 2006

• 2016

Candy, Iphone, Laptops are all examples of

• Need

• Want

• product

• Promotion

water, food, shelter, air is an example of

• Need

• Want

• Product

• Promotion

What are wants?

• Items necessary for survival

• Tangible items that have monetary value and satisfy needs and wants

• Intangible means you cannot physically touch

• Items that you would like to have but not necessary for survival

What are needs?

• Items necessary for survival

• items that you would like to have but necessary for survival

• Tangible items that have monetary value and satisfy needs and wants

• Intangible means you cannot physically touch

What is Goods?

• Tangible items that have monetary value and satisfy needs and wants

• Intangible means you cannot physically touch

• Items necessary for survival

• Items that you would like to have but not necessary for survival

What are the 4P's of Marketing?

• Product, Place, Price, Promotion

• Points, Place, Price, promotion

• Product, Place, Position, Production

• Price, Production, Placement, Promotion

How many P's belong in the Marketing Mix?

• 1

• 2

• 4

• 5