Chapter 3 01

Chapter 3 01

University

7 Qs

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Chapter 3 01

Chapter 3 01

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Mei Han

Used 2+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

marketing environment

marketing orientation

strategic planning

marketing mix

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a component of a firm's microenvironment?

customer demographics

economic recessions

marketing intermediaries

technological changes

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

microenvironment

macroenvironment

marketing mix

marketing intermediaries

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________.

financial intermediary

supplier

customer

local public

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

licensor

supplier

marketing intermediary

general public

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

marketing services agency

physical distribution firm

financial intermediary

wholesaler

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________.

physical distribution firms

resellers

marketing services agencies

financial intermediaries