Chapter 3 01

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• marketing environment

• marketing orientation

• strategic planning

• marketing mix

Which of the following is a component of a firm's microenvironment?

• customer demographics

• economic recessions

• marketing intermediaries

• technological changes

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

• microenvironment

• macroenvironment

• marketing mix

• marketing intermediaries

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________.

• financial intermediary

• supplier

• customer

• local public

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

• licensor

• supplier

• marketing intermediary

• general public

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

• marketing services agency

• physical distribution firm

• financial intermediary

• wholesaler

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________.

• physical distribution firms

• resellers

• marketing services agencies

• financial intermediaries