SBRM

A brand is defined as a(n) _________ asset.

• liquid

• fixed

• current

• intangible

The brand element that specifies the location of web pages is known as:

• Unique Resource Locator

• Uniform Resource Locator

• Unique Reference Locator

• Uniform Reference Locator

_______ is a measure of the attachment that a customer has to a brand.

• Brand Equity

• Brand Image

• Brand Loyalty

• Brand Recall

It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations.

• Brand Elements

• Brand Personality

• Brand Positioning

• Brand Image

The series of procedure in which customer is focused, helps to access brand's health and leverage equity are classified as ______.

• brand tracking

• brand valuation

• brand audit

• brand strength

Brand awareness consists of brand recognition and brand ______.

• imagery

• essence

• DNA

• recall

An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

• Line Extension

• Multibrand

• Brand Extension

• Rebranding

A good positioning is something that must be ____________ to the customer.

• Visible

• Believable

• Reasonable

• Invisible

A ______ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition.

• Logo

• Slogan

• Tagline

• Jingle

______ includes two aspects of a brand – its associations and its personality.

• Brand attitude

• Brand positioning

• Brand relationship

• Brand image