Elements of Propaganda

Glittering Generalities

• Words of praise; nice words, such as goodness or patriotism.

• A recommendation/endorsement by a respected person.

• An appeal for that person to be part of a group.

Name Calling

• Projecting positive or negative qualities onto a person to make the other seem more acceptable or discredit them.

• Appeals to regular people and values (i.e. health, family, patriotism).

•  Trash-talking another person/idea.

Testimonial

• A recommendation/endorsement by a respected person.

• Words of praise; nice words, such as goodness or patriotism.

• Manipulating information to make something appear better than it is, often by unfair comparison or omitting facts.

Plain Folks

• Words of praise; nice words, such as goodness or patriotism.

• An appeal for that person to be part of a group.

• Appeals to regular people and values (i.e. health, family, patriotism).

Bandwagon

• Projecting positive or negative qualities onto a person to make the other seem more acceptable or discredit them.

• A recommendation/endorsement by a respected person.

• An appeal for that person to be part of a group.

Transfer

• Projecting positive or negative qualities onto a person to make the other seem more acceptable or discredit them.

• Trash-talking another person/idea.

• Words of praise; nice words, such as goodness or patriotism.

Card-Stacking

• A recommendation/endorsement by a respected person.

• Manipulating information to make something appear better than it is, often by unfair comparison or omitting facts.

• Words of praise; nice words, such as goodness or patriotism.