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PGDM SemV MA

Authored by Sanjeev Prakash

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University

Used 3+ times

PGDM SemV MA
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing Analytics allows the marketeer to

Gather Deeper Consumer Insights

Get a better ROI

None of the above

Both of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing Analytics helps create appealing campaigns

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Models should be

Complex

Layered

Simple

Creative

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The accuracy of the model primarily depends upon

The quality of input data

Type of statistical tool used

Processor Speed

None of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is a style of model

Verbal

Emotional

Predictive

Physical

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A=f(a)+b is a type of

Verbal Model

Pictorial Model

Mathematical Model

Emotional Model

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Descriptive models characterize the phenomena

True

False

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