Marketing - Crisis Management Vocab

The process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public.

• Crisis Management

• Contingency Planning

• Stakeholder Management

• Public Relations

The process of creating a plan for an unexpected event or situation. It involves identifying potential risks and developing strategies to mitigate or prevent them.

• Recovery

• Mitigation

• Contingency Planning

• Collaboration

The process of evaluating the potential risks and impacts of a particular situation or event.

• Communication Plan

• Crisis Management

• Leadership

• Risk

  Assessment

The processes and procedures an organization has in place to ensure that critical business functions can continue during and after a crisis.

• Communication Plan

• Leadership

• Business Continuity

• Empathy

A document that outlines how an organization will communicate during a crisis, including the communication channels, messages, and stakeholders.

• Communication Plan

• Stakeholder Management

• Public Relations

• Risk Assessment

The process of identifying, engaging, and communicating with stakeholders during a crisis.

• Stakeholder Management

• Collaboration

• Communication Plan

• Recovery

The measures taken to reduce the impact of a crisis on an organization, its stakeholders, or the general public.

• Leadership

• Mitigation

• Contingency Planning

• Recovery

Identifying and mitigating any potential risks or negative impacts that may arise from the crisis, and proactively working to maintain or improve the reputation.

• Reputation Management

• Leadership

• Empathy

• Public Relations

The process of restoring an organization to its pre-crisis state, including the restoration of critical systems and the return to normal operations.

• Recovery

• Empathy

• Crisis Management

• Public Relations

The field concerned with maintaining a positive public image for an organization, especially during a crisis.

• Reputation Management

• Crisis Management

• Leadership

• Public Relations