Marketing App Unit 2 Review Part 1

When customers have low involvement with a product and there is little

difference among brands, what type of buying behavior are they

exhibiting?

• Habitual

• Variety

• Complex

• Basic

Complex buying behavior is most likely involved when the customer is

purchasing which items?

• Cars

• Meals

• Socks

• Gasoline

Morgan Health Supply Company wants to expand its product line this

year. It uses its budget surplus to invest in new products rather than to

remodel its offices. This is an example of which positive action?

• Provide excellent customer service

• Align strategies and activities with goals

• Demonstrate corporate responsibility

• Utilize touch points to reinforce company image

An energy company has misrepresented its financial status on its latest

accounting reports. This is an example of which negative action?

• Failing to provide what customers want

• Not keeping promises

• Responding inappropriately to crises

• Acting unethically

Motives, perception, attitude, lifestyle, personality, and abilities are

which factors influencing consumer behavior?

• Economic

• Social

• Political

• Psychological

What type of buying behavior includes low customer involvement,

significant brand awareness, and a desire for change?

• Status-oriented

• Risk-taking

• Variety-seeking

• Brand-insisted

Which is a characteristic of taxes?

• Restricted to businesses

• Levied by governments

• Encouraged by consumers

• Applied only to tangibles

Which is a function of some taxes?

• Decrease employee liability

• Limit business profit

• Control employee compensation

• Regulate business activity

In the United States, how are public schools are usually funded?

• Through corporate taxes

• Through tariffs on imported goods

• Through local property taxes

• Through tax-exempt donations

Gary believes that the upper class should pay a higher income tax rate

than the middle and lower classes. What tax structure does Gary favor?

• Proportional

• Regressive

• Progressive

• Exclusive