MKT 120 Test#6

When a country has significant marketing opportunities, which is the best description of its economic classification?

• It is a less-developed nation.
• It is an industrialized nation.
• It is a developing nation.

A Swedish children’s toy comp is sending its toys to other countries in S. America to sell through various distributors.

• joint ventures
• franchising/licensing
• exporting

What does a marketing plan do?

• It captures the outputs from the mkt planning process into one cohesive doc
• It creates a report to be filed away and used in case of emergencies.
• It generates little activity and is used primarily as a practice exercise.

When starting a presentation, what is the first crucial step to take?

• Consider your audience and what their needs are.
• Understand & present the facts & information you have in a precise & clear
• Present yourself with confidence & speak clearly enough for your audience

A term used in marketing and broadcasting to describe demographic grouping or a market segment.

• social class
• demographic profile
• geography

If an organization wants to maintain strong centralized control and uniformity in its products and marketing activities:

• standardization strategy
• localization strategy
• generalized strategy

Which of the following is the main reason organizations fail to execute plans effectively?

• a lack of funding
• a lack of communication
• a lack persistence

Takes place when a gov takes ownership of property or business operations such as real estate, manufacturing plant

• WTO
• expropriation
• trade policy

Which of part of the marketing plan is a summary of the key points and should be completed after the rest of the marketing

• the situation and company analysis
• the executive summary
• the company profile

What basic marketing questions are answered in a marketing plan?

• What were a company’s goals and strategies in the past?
• What mkt strategies & tactics has the competition used to set its objective
• Who are we trying to reach and how will we reach them?