TYBMS BM UNIT II REVISION

_____ are musical messages written around the brand.

• Logos

• Jingles

• Slogans

• Names

Brand elements are those trademarkable devices that serve to identify and differentiates the brand.

• True

• False

_______ is customer's perception of the overall quality or superiority of a product or services compared to the competitors.

• Perceived quality

• Perceived management

• Perceived loyalty

• Perceived risk

App based air conditioned taxies- Ola & Uber both of these brands are using which approach of pricing.

• EDLP

• Value Pricing

• Psychological pricing

• Skimming pricing

A direct approach is used to build brand equity is via leveraging secondary brand associations for the brand.

• True

• False

______ are things like logos, brand names, slogans, jingles, packaging, and so on.

• Brand names

• Brand elements

• Brand image

• Brand management

______ is a criteria for choosing brand elements.

• Cost

• Image

• Memorable

• Interest

_____ marketing is a form of advertising that focuses primarily on helping consumer experience a brand.

• Product

• Service

• People

• Experiential

Direct Channel has one or more middlemen between the manufacturer and consumers.

• True

• False

_______ is a tool of Promotion mix.

• Marketing

• Communication

• Advertising

• Selling