PBMF Quiz 1

In the history of marketing, changes to communications technology have not influenced how businesses have marketed themselves to consumers.

• True

• False

The people you want to reach with your business advertising are called your _________ market.

Consumers want to know what a product or service will do for them. In other words, they want to know the __________.

• price

• feature

• benefit

• return on investment

I see an advertisement for a new cell phone that says the camera on my phone is terrible. This is an example of _________ obsolescence.

My car is designed to fall apart after 5 years. This is called ________ obsolescence.

According to the video "The Story of Stuff" what percentage of goods that are sold in America are still in use after 6 months?

• 50%

• 40%

• 20%

• 1%

If my business has a product or service nobody else can provide, that is called a _______ selling proposition.

According to the Bureau of Labor Statistics we learned about in class, there is a relationship between the amount of education you have and the amount of money you earn. The more you learn, the more you earn.

• True

• False

According to which famous scientist is compound interest the 8th wonder of the world?

Marketers always try to appeal to the man of the house when it comes to marketing their products and services, because only men have enough money to buy stuff.

• True

• False